| Communication objectives 5 / 10
THE GOALS OF COMMUNICATION
Communication is not what we say, but what reaches others.
The objectives in corporate communication are constituted by the set of methods through which a company communicates itself, understood as identity, skills and capabilities, both internally – to maximize the contribution offered by those who work in an organization – and externally – to the plurality of the public, which has interests in its activity (B2C marketing), to commercial partners (B2B marketing) or to the media (PR).
Practical tools for your communication mix:
- Email & Newsletter
- letters
- staff meeting
- employee meeting
- employee magazine
- Email & Newsletter
- letters
- staff meeting
- employee meeting
- employee magazine
Insights
Useful tools
Marketing and Communication Objectives: What They Are and What's the Difference?
ELEMENTS
Brand (graphic symbol of the company), logo (graphic representation of the name), lettering (formal interpretation of the character), color code (use and combination of colors)
Product presentation (packaging, wrapping) environments, archigraphy, signs, means of transport, printed materials and office materials, staff/personal clothing, merchandising gadgets
POSITIONING
Internal signage (planned route from the entrance to the product) displays and stands, dispensers, displays, show boxes
The factors of corporate communication
(Jakobson’s model)
Communication of the future: (DE)branding
“De-corporatization” is a strategy that consists in making the brand logo easier to approach for the general public.
Project Features
Mr. Pringles renews its look Press Release
The project: an eye on the future
Debranding: What it means and why simplifying will be the brand strategy of the future
ArtisanEnterprise
COMMUNICATION PILLS FOR ARTISAN BUSINESSES