| Comarketing Competition 4 / 10
COMPETITION AND CO-MARKETING
The worst companies ignore their competitors. Mediocre companies imitate them. The best companies lead them.
Competition indicates a market situation within which different companies producing goods belonging to the same product category, or to different categories, compete to reach the same potential clientele, provided they are able to satisfy the same type of consumer need.
7 Points to Start Your Competitor Analysis:
Production cost
Market share
Insights
Useful tools
Easy Steps on How to Perform a Competitor Analysis
STRENGTHS = FORCES
Elements of strength
to be capitalized
Elements at risk
to be improved
OPPORTUNITIES = OPPORTUNITY
Factors that can strengthen
the position on the market
Factors that can weaken
the position on the market
The competitiveness of a sector according to the “5 forces” model
(Porter’s model)
Marketing wars: competitor dissing
In the competitive universe of fast food, the one between McDonald’s and Burger King is the best known.
Characteristics
Burger King vs McDonald’s: story of an eternal dissing
70 years later
In 2023 the battle continues with CHAT GPT A. I’m lovin’ it
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