| Editorial plan 10 / 10
THE EDITORIAL PLAN
In preparing for battle I have always found that plans are useless, but planning is indispensable.
The editorial plan is the schematized set of strategic actions, aimed at achieving the objectives and a pre-established target audience, qualitatively and quantitatively measurable.
A well-developed strategy is essential, without which digital activities risk being inefficient or becoming a self-referential sounding board.
Tips to remember while building your editorial plan:
Keep in mind important times and dates of the year to focus on
Organize publications for each active media (editorial calendar)
Prepare content in advance
Take inventory of your content and think about what time of year is best to share it.
Be creative, don’t leave any gaps, plan ahead what to publish in periods of little news
Provide useful elements to those who are looking for information about your product or the topic of your articles/posts
Insights
Useful tools
How to Create an Editorial Plan for Social Media
FREQUENCY
Define publishing days and times
Select the days and times to post
CONTENTS
Select topics and hashtags
CREATION
Prepare images, graphics, photos, videos, texts, …
COLLABORATIONS
Mention who is involved in the project: partners, influencers, institutions, …
The planning method proposed by Russell Sparkman 1 -7 – 30 – 4 – 2 – 1
Starbucks: “omnichannel” marketing strategy
Social communication that reflects the “physical” characteristics of the brand: in its stores not only coffee, but socialization, meeting, a break from the rest of the world.
Project Features
Starbucks and omnichannel marketing | Social Plan
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