Given the great success of “ArtigianImpresa”, a project that took place from June 2022 to August 2023 with the aim of renewing the value of “manual work” in the new generations and keeping alive the savoir-faire of Aosta Valley craftsmanship, L’Artisanà presents the second edition of the initiative.
The last edition provided free and personalized consultancy to all young people interested in the Aosta Valley craft sector, whether traditional or artistic, with the aim of transforming their ideas and skills into a real job.
This new edition, however, will not only help new entrepreneurs deal with administrative, bureaucratic, organizational and commercial problems, but will also delve more specifically into issues related to communication, promotion, marketing and social media.
Not only will it continue its activities in the same way as it has already done, but it will also expand the variety of services offered.
In concrete terms, “ArtigianImpresa 2.0” will provide technical support and the appropriate tools to learn how to communicate in the most correct way.
Space will be given to the creation of the artisan’s commercial identity through a focus on the choice of the name and therefore of the brand, the decision of the logo and the evaluation of the most suitable packaging.
We will then delve into topics such as self-promotion and the narration of one’s professional figure, analyzing offline communication tools such as flyers and business cards and online ones such as social media, websites and email services.
“ArtigianImpresa 2.0” is a project financed by the National Fund for Youth Policies as part of the public notice “1-2023: Young Entrepreneurs VDA” announced by the Department of Cultural Heritage and Activities, Education System and Policies for Intergenerational Relations, with the aim of financing initiatives and projects in favor of young generations.