This logo was born from the need to clarify. L’Artisanà, in fact, contains within it both a cultural soul, which is headed by the MAV – Museo dell’Artigianato Valdostano di Tradizionale and has as its symbol the “bèrdzy”, the shepherd, and a soul dedicated to the Development of artisan businesses that needed its own distinctive symbol.
This new logo brings together the different activities of the Area, namely the management of sales processes through our stores and corners and online purchases and consultancy activities for artisans and the valorization of craftsmanship.
In particular, the new logo includes many key ideas such as the importance of manual workmanship symbolized by the accent on the “è” to indicate a gesture that is unique each time and the guarantee of quality of products marked by the IVAT brand that can be purchased in stores, corners and online. Finally, it recalls the colors of our beloved Valle d’Aosta.