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ONLINE TOOLS
The medium is the message
Every company can use different communication tools to increase its value and support product sales.
Among these, online tools include: websites, social media, blogs, live streaming and sharing platforms, newsletters, instant messaging, …
A coherent and synergic combination can strengthen the brand image and imprint it in the public’s memory, spreading knowledge of the company and promoting positive judgments and perceptions.
Tips to adopt in your online communication:
Provide web information to be found by those looking for projects related to your sector
The more you engage with your online communication, the greater the authority and credibility of your initiatives will be.
Direct the recipients of the actions on the territory to digital channels to follow updates and developments
Post information online after events, so attendees will follow you on future events.
Insights
Useful tools
Which Social Channels to Use in Your Marketing Strategy
Choice
of the channels
It saves you from wasting precious resources, time and money.
of the channels
Start when you have all your company data and corporate image.
CHANNEL CONFIGURATION
Everyone is different, follow everyone’s guidelines.
Definition of the promotional mix
Advertising, sales promotion, personalized selling and public relations.
MEASURING RESULTS
To compare the best performing online tools.
Remember the 3C Rule on the fundamental requirements of online trading.
Thinking Multichannel: Dumb Ways to Die (Progress Advertising)
2012 Campaign Theme:
to raise awareness of accidental deaths on Melbourne Metro train tracks.
Project Features: Dumb Ways to Die – Wikipedia
The Project, 12 Years Later: Dumb Ways to Die: From Viral Marketing Spot to Brand | Case Study
ArtisanEnterprise
COMMUNICATION PILLS FOR ARTISAN BUSINESSES