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CITATION
THE COMMUNICATION PLAN
Common sense is the measure of the possible; it is composed of experience and foresight.
It is calculation applied to life.

The communication plan is a tool that allows the company to enclose its target audience, the strategies and objectives to be achieved, the actions and communication tools in a rational and organic document.
By correlating these variables, the plan allows companies to have a comprehensive vision of their communication, both internal and external.

FOCUS
STRENGTHS

Build the communication plan by following the steps in succession:

01

Market and competitor analysis

02

Identifying the target audience

03

Setting goals

04

Drafting the strategy(s)

05

Selecting, opening and configuring media

06

Budget approval

07

Checking results, maintaining or correcting actions

USEFUL LINKS
ONLINE CONTENT

Insights

Useful tools

Creating a Communication Plan: 6 Things to Know

5 STAGES
To start the communication plan
01

TARGET

Define your audience by creating “buyer personas”

02
CMM

Prepare a valuable core marketing message

03

ACTIONS

Plan your activities in an editorial plan

04

CONTENTS

Distribute content on your media

05

INSTRUMENTS

Choose management and analysis tools

SUGGESTIONS
DON'T FORGET TO ...

Remember the 3C Rule on the fundamental requirements of online trading.

S

SPECIFIC

Each goal set must be well structured and not generic
M
MEASURABLE

In order to assess whether each objective has been achieved, it must be quantitatively measurable.

A

ACCESSIBLE

Before including a goal in the plan, it should be weighed according to the capacity, tools, media and budget available.
R

REACHABLE

Be careful to set a goal that is within your reach, especially when starting your business, with an achievable finish line.
T

STORM

Each objective must be developed within a pre-established time frame: this makes it easier to achieve.
CASE STUDY
A SUCCESSFUL CAMPAIGN

Airbnb: Growth Hacking and “divergent” marketing

A clear awareness of competitors, the market, your goals and a strategic plan for rapid growth.

Project Features: Airbnb: Validate an Idea and Make It Explode with Growth Hacking

ArtisanEnterprise

COMMUNICATION PILLS FOR ARTISAN BUSINESSES

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