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CORPORATE IDENTITY
A brand for a company is like a reputation for a person. You earn a reputation by trying to do difficult things well.
Corporate identity is the constitutive set of tangible and intangible elements that characterise the company and define its recognisability on the market, the values and behavioural models that it intends to promote, and its role in relation to the needs that it intends to satisfy.
A consistent identity is essential as it allows you to be remembered and recognized, distinguishing yourself and building a solid and lasting relationship with the public more easily.
9 Questions to Ask Yourself to Start Your Business Identity
How do I introduce myself?
What do I make?
How do I create it?
Why did I choose to do it?
What are my values?
Who will my customers be?
How am I structured?
How do I work?
What goals have I achieved and what goals would I like to achieve?
Insights
Useful tools
Mini Course on Brand Identity: Find Your Identity.
LEGALITY
Must comply with legal requirements and have no legal restrictions
It is important that it is original and distinctive
COMPLIANCE
It must maintain coherence with the image, the values of the product and the company
SIMPLICITY
REPRODUCIBILITY
Indispensable on all media, online and offline
7 building blocks of corporate identity
(Melewar 2003)
Corporate communication
- controlled
- uncontrolled
- indirect
Corporate culture
- Philosophy
- Values
- Mission
- Principles
- Guidelines
- Company History
- Business founder(s)
- Country of origin
- Subculture
Corporate design
- Corporate Visual Identity Systems (CVIS)
- CVIS Applications
Behavior
- Of the company
- Of the employees
- Management
Business structure
- About the brand
- Organizational
Sector identity
- Strategic positioning
- Dimensions
Business Strategy
- Of differentiation
- About positioning
Behind the Brand: The History of Nike
Phil Knight didn’t like the logo
He had judged him “the best of the worst”
Project Features
The Nike Logo: A $35
Logo That Became a Global Icon | Looka
The project, 53 years later
Nike Rise: How Much Invoice and Net Worth | Here Are the Data
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COMMUNICATION PILLS FOR ARTISAN BUSINESSES