1.0L'artisanahttps://lartisana.vda.it/en/Michela Agavriloaiehttps://lartisana.vda.it/en/author/3e83bd748d18548e/rich600338<blockquote class="wp-embedded-content" data-secret="wMHkaokn5a"><a href="https://lartisana.vda.it/en/content-interactiv/positioning/">Positioning</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://lartisana.vda.it/en/content-interactiv/positioning/embed/#?secret=wMHkaokn5a" width="600" height="338" title="“Positioning” — L'artisana" data-secret="wMHkaokn5a" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://lartisana.vda.it/wp-includes/js/wp-embed.min.js </script> https://lartisana.vda.it/wp-content/uploads/2024/09/ant_new_posizionamento.jpg500500CITATION THE POSITIONING Marketing is a battle of perceptions, not products. Positioning implies the position or space that the product occupies in the mind of the customer with respect to his ideal of the product, understood from the point of view of the distinctive characteristic of a good, as perceived by the customer, with respect […]